Smarter Crowdsourcing is a method that combines rigorous problem definition with crowdsourcing to attract diverse ideas from global experts and rapidly develop those ideas into actionable proposals.
We came up with the hexagons idea. The basic idea of interconnections is built in the hexagon shape. The branding system was created with the central idea that as the project evolves the brand would also incrementally evolve. The central concept of Govlab itself revolves around the idea of iterations, and that is one of the core values we wanted to convey in the system. The logo system is composed by one main colour and one accent colour for the whole system. It also takes one accent colour for each project, that complements the two base colours, for project specific material.
We develop a logo and accent color for each theme always following the overarching branding guidelines.
Claudio's deep familiarity with the civic tech community and the values of open government combined with his clean and clear aesthetic means I can, generally, tell him my idea in words and get back a visual design that clearly and powerfully conveys my vision.
Founder and Director of the GovLab